Twitter to X—A Branding Blunder?

Twitter was a remarkable brand. It represented and owned a whole social media subcategory.

Twitter Drops the T and Embraces the X in Bold Rebrand Move - Daily Brand

As Twitter becomes X - Seven disastrous rebrands from Royal Mail to New Coke

Twitter's 'X' Makeover: A Breakthrough or a Blunder?

An analysis of Elon Musk's impact on X (formerly Twitter), the challenges and opportunities he faces, and his vision for the future of the social media platform., by Jackson Luca

Elon Musk's Pivot to X Draws Strong Opinions Across Twitter

The Twitter Blue branding is perfectly awful

Bye-bye birdie: Marketers and brands react to Elon Musk's rebrand of Twitter to 'X

Twitter Officially Rebrands to 'X' - Spiceworks

The Twitter Blue branding is perfectly awful

A Twitter employee just left Elon Musk's company with 'the greatest resignation of all-time

Tears, blunders and chaos: inside Elon Musk's Twitter, X

Dear Elon Musk: Please Hold A Poll Asking Users If They Prefer The Twitter Name

Did Twitter Bungle Its Rebranding to X? - RetailWire

5 Proven Tips for Successful Twitter Brand Collaborations

Twitter is officially dead as Elon Musk changes name to X